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- From Fired Employees to XML Tags: My Wild Week in Marketing
From Fired Employees to XML Tags: My Wild Week in Marketing
Learn How to Control Your Emotions, Master AI, and Get the Girl
Haters Gonna Hate: My Secret to Staying Calm (and Letting Results Speak Louder)
Yo!!
So as I told you, this week has been interesting to say the least!
Work is all over the place, someone got fired and the whole creative team is scrambling and nervous. Also talking mad shit lol which is pretty funny to hear when they talk about me.
While I’m over here just chilling and doing my own thing.
I am not here to sulk about “everyone is against me” and complain about it, did I piss some people off at one point or another? Honestly the only guy who should be pissed off at me is one of the video editors for this company I am working with.
I basically told him I could hire a VA from the philippines for 300 bucks a week and replace him.
Although I stand by it and its totally true given that he was complaining about me asking him to be creative and take some initiative in that sense, I mean it is called a “creative team”.
But I understand I wasn’t professional about it and it shouldn’t have been said so I apologized.
Needless to say I think that’s where it all started with their beef with me, at least I think it did.
So over the last few days there’s been a lot of back and forth with them and myself about whats right and what's not. the typical stuff “you’re just a media buyer” or “he has no idea what he’s doing”.
Pretty comical, its one of those things thats reminded me that in those situations its best to not get emotionally involved and just be very strategic with what you say and what you do.
A long time ago, one of my boxing coaches and big influence in my life told me “a man that can control his emotions is a very dangerous man” which has stuck with me every since then.
So I’ve applied it here because, I think the more they bitch and complain the better it makes me look. So I just get to see them slowly but surely digging themselves into a deeper hole.
There’s really no point in me jumping at them and pointing out FACTS of how knowledgeable I am and my experience with my own businesses and how I’ve generated millions in revenue for myself and other companies.
Because it will go unnoticed and I do believe it makes me look threatened and weak.
So I’m just letting them talk and I’ll keep doing my own thing and let the results do the talking.
If something like this or similar has happened to you before let me know! I would like to see how you handled it and how it ended up going in the end.
Let’s TALK AI!!
Did you see the news of Siri getting SMARTER! Kind of insane how fast things are moving these days with AI.
Here’s the link to the stream of Apple’s event where they’ll reveal their new plans for the company.
Major AI Enhancements in iOS 18:
Highlight the revolutionary AI-powered features expected in iOS 18, such as advanced Siri capabilities, AI-driven camera enhancements, and personalized user experiences.
Exclusive First Look:
Emphasize the excitement around getting an exclusive first look at iOS 18's new functionalities and design changes, making it clear that this is a must-watch event for tech enthusiasts.
Health and Fitness Innovations:
Mention the anticipated AI-powered health and fitness features, which will offer users tailored workout plans and real-time health monitoring, adding significant value to their daily routines.
It’s also pretty nuts to think about the “What If’s” right? I mean how long have we had AI for? Did they really just now invent it and made it accessible to the public that fast?
It all does get me really excited, as well as maybe a bit curios and nervous about whats to come in the next few years. I think the world is going to change in a massive way so it’ll be really crazy to see it all unfold.
Also think that 10 years from now you’ll be able to say.. “Remember when we had to do it all ourselves before AI?”
Like that image I shared last week I made with MidJourney.. That could’ve cost me a ton of money not too long ago and I just got it done with my monthly subscription.
So overall, I think a lot of people who aren’t trying to stay up to date with AI will suffer in the future with losing their jobs and becoming a liability in a way. I mean think of it from a business owner’s perspective, why would you pay an entire team of people to do something that can be downsized to one to two people who know how to use AI and get the same if not better results?
That’s why I think you should be doing everything you can to learn how to leverage AI and make your life easier.
If you are an online marketer you should 100% be working hard to learn as much as you can, so for those of you who are check out this article I got from being a part of a friend’s email list
In the article it’s tip #2, and it’s about using XML tags to mark different parts of your prompt
XML tags are like secret weapons that help you structure your email prompts in a way that guides Claude to create content that's laser-focused on your objectives.
When you use these tags strategically you can make sure the outputs Claude gives you consist of all the variables you need when writing high converting copy.
Check this out
Here’s how to use that:
Context and Examples: Provide Claude with context, examples, or swipes to guide its output effectively.
Identifying Key Components: Break down your email into core elements (subject line, preview text, greeting, introduction, body content, call-to-action, and closing).
Determining Variables: Identify variables within each component that change based on factors like target audience, product, or email angle (e.g., pain points, benefits, unique mechanisms, proof elements).
Creating Custom XML Tags: Create XML tags for each variable (e.g.,
<pain_point>
,<benefit1>
).Incorporating Tags: Replace variables in your email template with corresponding XML tags to create a structured template that Claude can use to generate targeted content.
Let me know if that helped!
Lifting weights is AWESOME but have you stretched lately?
Now if you’re anything like me, I know you haven’t. I fucking HATE stretching, I find it boring and i’d much rather be pushing some weight or punching someone in the face (boxing) than stretching.
But as much as I hate it, I’ve had to make myself do it lately. I’m sitting down all day on my computer and by the time I hit the gym I’m stiff as a board.
So what I’ve started doing is stretching at night before I go to bed, I tried making myself stretch before I workout and I just never do. So I figured doing it before bed is better than nothing.
Here are some SOLID mobility exercises I found that I’ve been doing every nihgt that have helped my body stay mobile and strong, more importantly to not get hurt so I can still workout every day.
Definitely check them out!
LAST BUT NOT LEAST!!
Want to know how to leave the friendzone for good! checkout this video I found for you guys to check out.
Click the LINK HERE
I’ve worked with Bobby before back in the day when I was focused in my Dating Coach days.
I don’t coach anymore but I do have my FREE custom GPT that will give you unlimited texts for any girl to blush every time she sees you name pop up on her screen so check it out HERE
Again it’s totally FREE, no catch no nothing. Use it as much or as little as you want.
That’s it for today guys!
Keep me posted with any thoughts or anything you would like for me to cover!
IO was thinking about showing you guys some of the affiliate marketing offers I’ve been working on and maybe give you guys some tips how to get started?
That is it for this one!
Thanks for tuning in, I hope you guys got some good things out of what I’ve been able to create so far.
If you guys have anything specific you would like me to cover next time, just shoot me an email to [email protected] and I’ll be sure to get that done!
See you soon!
Andres