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- The Shocking Truth About Corporate Loyalty (And How It Launched My Multi-Million Dollar Business)
The Shocking Truth About Corporate Loyalty (And How It Launched My Multi-Million Dollar Business)
The Shocking Truth About Corporate Loyalty (And How It Launched My Multi-Million Dollar Business)
Yo!
One of the biggest lessons I have ever gotten, has been “NO ONE IS COMING TO SAVE YOU”.
It’s funny because you hear it all the time, people talk about it and its all over those motivational videos. Yet SO MANY people still think or feel otherwise, sometimes people think you’re an asshole when you bring it up to them and show them a little bit of tough love that way too.
But at the end of the day, there is always that moment when you hit a bottom where you’re like ok… Time to fuck shit up.
Sometimes it takes longer and sometimes you’ve been in those situations so much that you just instinctively know, where the situation is going and just react.
I’ve had that happen to me 3 times in the last 10 years, crazy enough they have all been career related and have been some pivotal moments in my life.
The first one was the first business I ever started online, super small scrapy website I created to dropship fitness products. MAN! that was a thrill, I was in grad school and I KNEW that i was never going to be happy pursuing that. I knew that once grad school was over I had to make a move or i would be stuck there for a few years incredibly unhappy.
Not just that, but nobody thought I could do it. Not even my mom, hearing her say that it would fail was one of the deepest cuts I’ve ever gotten. It HURT! But I knew that If I didn’t go for it, I would regret it forever.
After a lot of youtube research, 2 grand (my entire savings at the time) and some prayer it actually took off. It wasn’t that easy, took a while but I turned that 2k into 60k in under 6 months. It was also christmas so that played a big role in the success but I’ll take it.
The second time was when I was still working a job, after my dropship success I messed up and spent EVERYTHING. (that’s a story for another time) So I had to get a job to get back on my feet, got a great job running facebook ads at a massive scale. That was my first intro to spending hundreds of thousands of dollars a day, talk about a thrill!
Long story short, covid happened and I lost my job. Fuck that was a hit, I was making 10k a month, just moved into a new house and BOOM you’re fired. That was when I realized, no matter how much your bosses tell you they care about you. At the end of the day, they will fire you without a second thought and move on. So I got fired, new a bigger bills coming my way and nobody was hiring during the time the planet closed its doors.
I looked at myself in the mirror and thought, NO CHANCE I am going back home and face defeat. I’ve come too far for me to do that. So that’s when I started the business I have now. Ups and downs like usual, but getting fired was THE BEST thing that’s ever happened to me.
And now for the third…
That happened about a year and a half now, I had been saying I would like to not depend on the clients I have and just focus on creating my own products and brands. After a long time of waiting for friends to start their own and foir me to just join them, also thinking something was just going to fall on my lap. I realized if i don’t tho something now, I’m going to be stuck here forever. Since then I’ve started working day in and day out, no going out, no partying, drinking nothing. If I’m not at the gym, im at my desk working PERIOD.
I think that third one had been EXTREMELY eye opening which is awesome, because I don’t really miss going out or anything, yes it would be fun to go out and party but I’ve done those things so many time I always tell myself its ok i can do it better when I’m fully independent.
Overall for you reading this, I think the best thing you can do is take a look at yourself in the mirror and also who’s around you the most. Then think, is this it? Am I happy with this? Are these people helping me grow?
Once you do, get some goals and make a plan. Otherwise you’ll never pull the trigger.
I had to do that in every single one of those situations, the third one was the one that took me the longest because money is still coming in. So pushing that goal to the side was easy unlike the other times where it was sink or swim. So really looking at everything and realizing that I needed to make a change was great.
Don’t get me wrong its been fucking TOUGH, but once again I have fallen in love with learning and improving myself. Making myself a better marketer, media buyer and copywriter, learning from the best in the game!
Journey is just beginning so I’ll keep you guys posted!
Now let’s talk Money and Marketing!!
So I’ve started messing around with tik tok shop as an affiliate for now, but I do plan on starting my own supplement brand in the next few weeks so stay tuned for that!
I was curios about TTShop because I’ve seen so many people just crush it there and I wanted to know how to do it. Which has been a real pain and A LOT harder than expected when you’re not paying for ads. So I’ve had to regroup and figure things out in a better way.
My first 2 posts got rejected and got my account a bunch of negative points because I deepfaked somoenes high converting post but the algo figured it out.
So then I tried some AI images posts, which got some views but nothing crazy and still no sales.
So something needs to change, here is what I did.
I downloaded 10 of the HIGHEST converting posts on the shop, all with millions of views and they have generated hundreds of thousands of dollars in comissions for their affiliates. So they WORK.
Then I had claude analyze their scripts and the structure with this prompt below.
Today, you’re a world-class direct response copywriter and Tik Tok advertising expert who specializes in writing ultra-compelling, attention-grabbing, and high-curiosity provoking Tik Tok ads
First though, I want to make sure you understand the structure of a good Tik Tok Ad.
Please analyze these examples and let me know what you notice about how they are structured, noting any similarities or patterns.
Then
Prompt 2:
Perfect. So now as I mentioned, you’re going to write some NEW ads.
Here’s the information you’ll need:
[Copy and Paste Inputs]
And here’s the hook for the first ad you’ll be writing:
[Hook]
Please go ahead and get started now.
I ended up creating about 30 scripts, HUGE focus on the hooks.
Now I suck at being on camera so you cannot pay me enough to do it. Which is why I tried the deepfake route. Now I don’t condone deepfaking but, sometimes you just have to test things out.
So here is what I am doing now, I downloaded about 10 ads for the product I am looking to try to sell. Now I have a good amount of footage to mix it up and create a new ad of my own and also learned that the deepfake face won’t work UNLESS you add an “effect” on capcut when the face is super clear and the algo wont catch it.
Here are my examples of what got me caught and what made it through.
@nacysala Dont miss out on gettin shape this easy!! #workout #burnfat #workou #10kstepsaday #treadmill #walking #loseweigth
Got through
@nacysala An AI that cleans your pool? What!? #poolseason #pool #poolparty #pool #poolparty #poolside #Pooltime #Poolday #poolhouse #pools #poollife... See more
neither of those were a hit, but now I know how to do it. So these new ones I am working on are looking GREAT and the copy in them is much better! So next week I’ll bring some results for you guys.
That is it for this one!
Thanks for tuning in, I hope you guys got some good things out of what I’ve been able to create so far.
If you guys have anything specific you would like me to cover next time, just shoot me an email to [email protected] and I’ll be sure to get that done!
See you soon!