My Riskiest Business Move? Relying on Clients. Here's How I'm Changing the Game (and You Can Too)

YO!

So far this week has been off to a weird start, one of the companies I have had a contract with for the last 4 years decided to pause digital advertising all together and focus on affiliates and other methods to sell.

Definitely not what I was expecting to hear on a monday morning given all that I have been able to accomplish with them. They were the first supplement brand I took from absolutely ZERO presence on ad buying to million dollar months with multiple offers going.

I learned a lot with them and that has been a major factor in my success and growth over the last 5 years when it comes to digital marketing.

Over the last year there was a lot of back and forth with them as far as strategy for advertising and we just didn’t agree on what was the best course of action, but I had to understand that its not my company so I just had to work with what I had.

That and multiple other reasons, turned into a spiral of financial downturns that had the CEO make that decision. Although I disagree with that as well, I just have to understand that and move away.

In the last 4 years I’ve had A LOT of ups and downs myself both personally and in my career, but that company has always been my safety net that made me feel that no matter what I can still count on that to make ends meet if shit hits the fan.

Let me tell you, it saved me more times that I can count. Although right now with all the companies I am working with, it was my smallest contract. So financially I shouldn’t be worried at all, but knowing that the safety net is gone has definitely put me on high alert.

Making me realize that now more than ever I need to go back to having my own offers be my main source of income, so I can work on scaling those businesses instead of working with different companies always looking for new clients to work with.

I have my 48 to Launch offer, which I am now even more focused to improve and make sure it scales.

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So time is ticking, I have to make this happen ASAP.

Speaking of 48TL, I have been working on improving the offer and making it a lot better of a product for everyone who buys it to succeed. so here is one that I have been working on.

With that prompt you can really get to know your ideal buyer and you can craft the perfect marketing strategy to really reach their needs.

Use it to write the best copy to make sure it converts, remember people are selfish and they only care about how the product will make their life easier. If you can prove that they need it then, they’ll always buy!

Checkout Neil Patel a really big name in digital marketing, these are his thoughts on AI powered marketing.

• AI will play a significant role in content creation for marketing.

• SEO strategies are shifting towards AI-focused approaches.

• AI will increasingly be used in generating ads.

• Combining human creativity with AI variations can boost ad conversions.

• Global scaling in marketing will heavily involve AI implementation.

^{TIK TOK SHOP!!}

So I have been hearing non stop things about tik tok shop and how people are making BANK with it. Which has definitely made me curios, especially after I came across this article here from shopify.

After reading that article I saw this video on making affiliate sales and capitalizing on that.

@thenutritionnarc

How much money are people actually making on the TikTok shop?

That just means I have to dig in, so I’m going to start creating some ads for a few products and see how it goes.

Here is the prompt I will be using to write the perfect hooks and make sure people pay attention to my ads.

I’ll keep you guys updated on it!

That is it for this one!

Thanks for tuning in, I hope you guys got some good things out of what I’ve been able to create so far.

If you guys have anything specific you would like me to cover next time, just shoot me an email to [email protected] and I’ll be sure to get that done!

See you soon!