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I Slashed My CPMs to Under $50 With This One Weird Trick (And You Can Too!)

Yo!!

If you’ve kept up with the creative team shit show Ive had to deal with lately, you’ll know what I’m talking about. If you haven’t then I suggest you read through my older posts to get a better idea of what I’m talking about.

Until then I’ll give you a quick re-cap, the creative team at one of the companies I work with has had it out for me ever since I told one of the video editors that he could be replaced with a VA for $300 bucks a week. If you’re a marketer and have used fiverr then you know FOR A FACT that is 100% true.

Of course he took offense to that and since then there’s been lots of drama going on within that company, mostly directed at me. Which has actually been amusing, because even though they’ve tried to make me look bad in EVERY way they can possibly think off.

All they’ve really done is make themselves looking HORRIBLE, so its been a great time for me to be patient and handle my every move like a game of chess, all while they play checkers.

Long story short, in their previous job for another big supplement company they were just given orders without any reason behind it. So they actually never learned to be marketers, they just followed orders and clocked out at 5.

So whenever they’ve tried to screw me over by not producing the ads that I requested, but instead thinking they are “copywriters” and giving me their own ads to run or taking 3 weeks to make a set of 10 static ads. It has ALWAYS made them look AWFUL.

So overall it’s a great thing for you to learn from events like this in your life, when you have someone who has it out for you. The smartest move is to poke at their anger and what makes them dislike you, just a few jabs here and there so you can see what makes them tick. Thats all it takes, after that they have ZERO control over their emotions and all you have to do is sit back and watch them just screw themselves over.

They end up being so focused on you, they stop paying attention at what they are supposed to be doing. All leading to you looking good and them just digging themselves into a whole.

Being cool calm and collected is key, just take a deep breath and step back. analyze every move you want to make, look at it from different angles before you make any move.

But most importantly, look at what they do and how they react. Once you’re in their head its game over.

Look at Muhammad Ali, one of the best boxers to ever live arguably the GOAT. He was an amazing boxer, but he was an even better shit talker. He would beat guys before they ever stepped foot in the ring.

Remember, its fine if they win a few rounds. Let them get cocky and overconfident and just wait, the perfect time will come for you to make your move.

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Lets TALK MARKETING!!

Last week I showed you guys some gifs I made from some midjourney images, I created those based on a consult call I paid for with one of the best media buyers out there.

Overall those ads have absolutely CRUSHED for me with every offer I’ve used them on.

If you’ve been running ads lately on meta you’ve seen everyone get screwed over by high CPMs which tend to hurt your CTR and CPC. But with those new gifs I managed to keep my CPMs under $50, CPC under $1 and CTR at a solid 5.3% with those gifs.

In the supplement space, where people are spending MILLIONS a day those metrics can make some serious difference in revenue. So if you havent tried it then check out my latests post on that and you’ll get my prompt and quick tutorial on how to use it.

But since Gen-3 came out, I figured I would give you guys another treat on that.

Here is what I created

Here is sime guidelines for beter quality lighting on your creations. TRUST me these will take over paid media soon. Think of it, tik tok has single handedly ruined our attention span so going to Static ads isn’t a bad idea, but creating an AWESOME gif related to your product will CATCH anyone’s attention.

You know the ads but need to improve your FUNNEL?

In marketing, TESTING is the name of the game. If you’re not constanly looking to test new things you’ll get left behind. PLUS you’re leaving A LOT of money on the table.

You’re ONLY one split test away from doubling your conversion rate. so here is a prompt I brought you guys to help you with analyzing a funnel you already have or one from a competitor of yours.

Just get claude or chagpt to analyze it for you and right then and there you’ll have a much better understanding of what you can improve on. This will give you a HUGE heads up in understanding what your competitors are doing better than you and how to improve your own work.

The better you understand why they do things, the more you’ll understand your ideal customer.

That is it for this one!

Thanks for tuning in, I hope you guys got some good things out of what I’ve been able to create so far.

If you guys have anything specific you would like me to cover next time, just shoot me an email to [email protected] and I’ll be sure to get that done!

See you soon!