Yo!!

Did you guys see all the changes coming up for the Apple? It’s always crazy to see their level of marketing knowledge.

They really are probably some of the best in the business whenever it comes to branding… Like AI is now Apple Intelligence? WTF!

Yea no big deal, we just coined the whole thing and now EVERYONE will think of apple when they think of AI.

It seems like they’re always a step ahead of everyone when it comes to marketing and mostly branding. They did it back in the day with the IPhone, everyone was advertising their MP3 players with all the specs like more battery life, storage and Apple just came and owned everyone with this.

If you really pay attention, its not like they know something others don’t. They just really understand the true needs of the consumer.

First rule of sales, dig into the pain. Expose the problem and offer a solution, thats how they win. Back then they realized that people didn’t care about more battery life, cool specs or how much memory they had. Sure those things are good to have, but they speak to the logical part of the brain which is not going to be the part that makes you buy in most cases.

So they built a pretty good product, it definitely wasn’t the best MP3 player but it was good. They just made it stand out by solving peoples problems and focusing on that.

They’ve been doing it ever since and now they do it again, with AI.

Its going to be crazy to see all those changes coming up but whats even crazier to think about is what will the next IPhone look like or be like.

When you think of it, with ChatGPT coming crazy soon. whats next? You guys remember this video that went viral years ago?

I remember it took the internet by storm! Everyone was so excited for it and it was a huge letdown when all that came out of it was just a bigger screen 😂

But I mean, maybe some of those things will be possible not too far from now.

Here is the best 18 things from WWDC24, I’m mind blown for sure. I haven’t been a huge tech guy as far as always looking forward to buy or have the latest toys. But I think for this one I’ll make an exception and definitely get.

As a marketer and copywriter, that has been one of the biggest things I have been working on. Trying to find the deep emotions that people have and are looking for and how do I bring those out in my ads, offers etc.

Here is a prompt I have to analyze the structure and find out the pain points of any marketing content.

It’s been so useful to analyze and learn from it, and made a difference when writing any kind of copy. I’ve said it several times now, copywriting as a career might look like its dying when you can have AI write you decent copy.

So most people will shy away from it, but that will only leave the door wide open for the elite copywriters to walk right in and just make way more money.

That’s why I’ve been busting my ass trying to improve my copy, I’m getting better and better but still have a long way to go to reach that level.

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Trust me, this is something you should pay attention to. It will probably be a big needle mover for you in the future.

I’ve also been messing around a bunch with AI images and videos and some of the things I’ve been able to make have been pretty crazy. For me at least, I know some of you guys out there might make my recent discoveries look like finger paintings 😂

Here is the tutorial I used for learning how to use LeonardoAI

Click below and check it out! You can actually have a free account and get some great use out of it without spending a dime.

Totally worth it!

FITNESS and AI

I’ve been so focused on seeing all the new advances with AI, its crazy to see it take over so much. I found this guy that used ChatGPT as a personal trainer for 30 days and the results look pretty great.

So for you guys looking to try a new workout program or need some proffesional help, looking into that could be pretty useful!

For those of you looking to make some money online training people, this video would be great to make things easier for you!

Honestly, the only thing holding you back at that point would be getting clients. you could use these tools to have the entire business run on semi-autopilot at that point.

Just manage it a few hours a week and you’re golden!

Here’s my FREE custom GPT to help you guys write ads for that, use it as much as you want!

Just let me know how you do and send me some of your offers to show that off here!

That is it for this one!

Thanks for tuning in, I hope you guys got some good things out of what I’ve been able to create so far.

If you guys have anything specific you would like me to cover next time, just shoot me an email to [email protected] and I’ll be sure to get that done!

See you soon!